Social media is no longer just a medium for people to upload pictures of cats. Social media is used for many other important decisions including buying products, brand recognition and for companies doing serious business.
Brand awareness
Did you know that more than 30% of all online business is done via social media, nowadays many people get to hear about a brand for the first time on sites such as Facebook, Twitter, LinkedIn and Google+.
Indirect sales channel
Everyone likes a good recommendation and everyday people are asking for recommendations about businesses like yours. If you have something different to offer then let your potential customers know before your competitors do.
Social Media return
You can expect at good conversion rate from social media- up to 12%
in some cases if the product is right and the timing of the update
was spot on. It’s about understanding your market, planning what
you want to happen and letting the cat among the pigeons.
